Aris advises to monitor your brand identity
We are telling about its changes that are often confused.
✅ 1. Rebranding is a new way of brand positioning. When answers to questions “What is your unique feature” and “who is your audience” become different.
It is required when a brand becomes old-fashioned and obsolete or when it changes its values. In turn, we will offer you trendy packaging solutions, new coating and will find the things that will reflect your new strategy.
✅ 2. Restyling stands for minor changes in a brand, but regular ones. Feel the brand style and continuously improve it — good restyling is usually the one that is not noticed by the consumer.
In packaging it may include different experiments like transparent windows, a combination of different materials, highlighting corporate identity elements etc.
✅ 3. Redesign is replacement of an old design with a new one. It is necessary when your brand is known, you have a well-thought strategy but you do not like its style.