How packaging design can influence product perception?

23.01.22

Do you know where your product category will be placed in the retail outlet?

The place on the shelf, lighting, competitors’ brands — all these influence the way your products attracts attention. At the bottom lighting will be worse so it is likely that we need to make packaging brighter and more eye-catching.

How will your packaging be placed?

Bulk, a row, or suspended — that will determine its shape and extra options. If it is not necessary to make packaging to be stable, it is a good idea not to pay more and order center or three-side seal bags.

What is the volume of your product?

When placing the order, specify the quantity of the product that you would like to package, and we will find the optimal packaging size. Identify the quantity and the type of printing at the very beginning:

Small (from 2000 pcs)

Type of printing: silk-screen printing or hot foil stamping.
When preparing the design for the silk screen printing use up to 4 colors. It is an excellent solution — minimalistic.

Big (from 300 kg material)

Type of printing: rotogravure printing or flexi printing.
You can make a bright packaging with an intensive design or detailed illustrations.

It is reasonable to make checkups even when you are confident in the result

It is better to make sure that everything is done properly with bar codes and volume indications for various positions items. Spelling and grammar check is also very important.

The more you give us information about the product, the more effective will your packaging work as a marketing tool. Our managers will always help you!

Contact a manager shop now